Even if you’re one of the few dozen people who never saw Steven Spielberg’s JURASSIC PARK (1993), there’s a decent chance you’re still familiar with the famous “water ripple scene”. An iconic moment that deftly accomplishes two primary goals that most movies carry: to tell a story and evoke emotion. In that case, the story is that there’s a large dinosaur nearby. And the emotion is, “RUN”.
From growing up commandeering my mom’s Sony Handicam alongside my brother to working at a Los Angeles film studio, a large part of my life has operated at 24 frames per second. Now, at Sendero my job is to help tell our story to our primary audience groups – namely current/future clients and prospective employees.
Video as a storytelling medium is no longer left exclusively to the devices of Hollywood studios or large advertising companies. With the advent of social media, ever-decreasing cost of video equipment, and increase in accessibility, the landscape has never been riper for organizations of any size or industry to leverage the powerful tool of video marketing. In fact, as more and more firms utilize video as a means to reach their customers, it has quickly become a necessary vehicle to stay competitive in a given industry.