Ruth Farrar


Ruth’s primary responsibilities are driving strategic planning, ensuring alignment with Sendero’s award-winning culture, and leading the internal operations team. Under her direction, Sendero’s core internal functions work in synergy with the company’s consulting practice.

Ruth has a Bachelor of Arts in English Literature from Rice University.

Skills & Experience

  • More than 25 years in management consulting and operations
  • Experience in multiple industries, including Professional Services, Banking, and Energy
  • Specialization in Organization Effectiveness


Ruth is an active board member of Chase’s Place, a member of the Texas Diversity Council’s Advisory Board, and a member of Fordham University’s Parents’ Leadership Council. She was recently honored with the Dallas Business Journal’s “Women in Business” award.

Married to the love of her life, Ruth is a mother of four children, novice yogi, and avid fan of musical theater.

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Sendero’s purpose is to unleash potential – of our people, our clients, and our community – and it is tremendously gratifying to direct the team enabling our company with the skills, tools, and processes to effectively lead positive change.

Ruth Farrar
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