As Director of Marketing at Sendero, Caitlyn is responsible for overseeing the firm’s marketing and communications activities including integrated marketing and communications strategy design, brand development and management, client relationship experiences, and team growth and development.
Caitlyn has a Bachelor of Arts in Corporate Communications and Public Affairs from Southern Methodist University.
Skills & Experience
- Over 10 years in B2B marketing, communications, and operations
- Specialization in marketing strategy, brand development, client relationship experience, and corporate communications
- Expertise in developing marketing and communications functions, specialized in combining digital strategy and customer relationship development
Outside of work, Caitlyn’s passions are spending time with her family, cooking, and being in nature as much as possible. During her free time, you can find her with her husband trying new recipes, listening to live music, hiking or skiing in Colorado, and running after their three-year-old daughter and Vizsla.
Sendero’s Entreprenurial spirit, combined with its dedication to putting our people first, creates a culture that fosters growth, creativity, and innovative problem-solving. I am inspired by our people’s pursuit to deliver the best results to our clients and our community, and it is a fulfilling challenge to capture our story.Caitlyn Byther