DALLAS – Sendero, a management consulting firm with expertise delivering strategic planning, technology enablement, and organizational effectiveness solutions, is pleased to announce the promotion of Caitlyn Byther to Marketing Director.
Caitlyn joined Sendero in 2017 as a Senior Manager, where she is responsible for overseeing the firm’s marketing and communications activities including integrated marketing and communications strategy design, brand development and management, client relationship experiences, and team growth and development. During her time at Sendero, she has led numerous initiatives including the development and implementation of a content and digital strategy, a brand and website redesign, and the design and implementation of a robust Customer Relationship Management system.
“Caitlyn is a talented marketing professional whose industry expertise and vision have elevated our firm’s marketing,” said COO, Ruth Farrar. “Her ability to translate strategic direction into actionable plans has been an asset as Sendero continues to diversify and reach new markets.”
With over 10 years of experience marketing professional services, Caitlyn’s expertise spans developing and implementing corporate branding programs, building strategic marketing and communications functions, and the growth and professional development of her team.
Caitlyn has a Bachelor of Arts in Corporate Communications and Public Affairs from Southern Methodist University.
Sendero’s mission is to be the management consulting partner most respected for their people, culture, and the results delivered to clients. Their experts provide guidance in strategic planning, technology enablement, and organizational effectiveness across a variety of industries. Sendero is committed to partnering with clients to navigate the unique challenges of their business while focusing on designing practical, high-value solutions. With offices in Dallas and Houston, Sendero is focused on making an impact for their clients and community.
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