The Challenge

LDWW, a marketing and communications agency, was tasked with creating a multipronged marketing campaign for Downtown Dallas, Inc. (DDI). While LDWW had extensive experience developing brand and communications strategy, they needed a partner to lead the research and analysis portion of the project.

Because of an alignment of culture and core values, coupled with the fact that Sendero is headquartered in the heart of downtown Dallas, we were chosen to spearhead this portion of the project.

While LDWW had extensive experience developing brand and communications strategy, they needed a partner to lead the research and analysis portion of the project.

Our Approach

To conduct the analysis, we identified and interviewed 50+ executive-level stakeholders, including real estate brokers and developers, tenant representatives, influential executive-level business leaders, Downtown Dallas advocates, as well as current and former city leaders—including former Dallas Mayor Mike Rawlings.

In addition to the comprehensive interview process, Sendero conducted research on regional and national competitors to contextualize Downtown Dallas’ current state. Through these meetings, Sendero gathered and analyzed data regarding Downtown’s perceptions, areas for improvement, identity, competition, and strengths.

These findings were then synthesized and put into an executive summary, which included new and unique proof points to counter existing perceptions and sell “Downtown’s personality.”

Sendero conducted research on regional and national competitors to contextualize Downtown Dallas’ current state.

Our Results

 

  • After completing market research, Sendero presented LDWW an Economic Development Study Findings Report as well as a detailed campaign strategy for their upcoming marketing campaign.
  • LDWW used the information Sendero provided to develop a new brand platform for DDI that would appeal to the varied audiences of Downtown Dallas and launch an extensive marketing campaign.
  • These efforts also culminated in a video produced by DDI highlighting their economic development campaign.

test video

[youtube id=”pvphLk7OWic” width=”300px” height=”300px”]

Downtown dallas test

DDI Economic Development Campaign

DDI Economic Development Campaign

"Downtown Dallas"
"Downtown Dallas"

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