At Sendero, our team focuses on cultivating collaborative partnerships, because we believe that is how you get the best results tailored to your definition of success. Over the past year and a half, Sendero has been engaged with symplr, focused on symplr Directory (formerly Phynd), where we have driven process optimization and standardization, and supported system operationalization at their clients.
With Provider Data Management being a hot topic in the healthcare space, we sat down with Keith Belton, VP Strategy and Partnerships at symplr, and Daniel Ruyter, Corporate Director of Digital Marketing Strategy at Orlando Health, to understand the benefits which symplr Directory, a provider data management platform, provides to its clients. The discussion focused on the data governance challenges faced by Orlando Health, during their system implementation as well as the strategies deployed to overcome those challenges.
Tell us a little bit about symplr Directory and the universal solution this platform has set out to provide for clients in the healthcare industry.
Keith: “symplr Directory was founded to solve the fundamental challenge that all provider organizations face – inaccurate and poorly maintained provider data kept in numerous silos. Poor provider data quality impacts operations across the enterprise, from the consumer experience to patient access to care coordination to revenue cycle. symplr Directory offers a centralized provider data tool used by health systems to curate and distribute providers’ data to systems that need it. symplr Directory’s provider and location profiles are continuously updated both by feeds from trusted systems and by updates made by hundreds or thousands of staff who are granted access to update profile elements that that can improve through a well-defined data governance framework.”
Describe Orlando Health and what brought you to symplr Directory.
Daniel: “Orlando Health, headquartered in Orlando, Florida, is a not-for-profit healthcare organization with $6.8 billion of assets under management that serves the southeastern United States. We found symplr Directory as a byproduct of a problem we were trying to solve – having messy physician data. We were leading the charge when it comes to the consumer experience, especially from a digital perspective; but when we put our shoes in that of our customers, it was challenging to find a physician. We didn’t really have anyone that owned physician data from a public facing perspective. Marketing and IT found symplr Directory and tried to use it as a tool to bring all Physician data together.”
What value did you get from your symplr Directory implementation?
Daniel: “We are still realizing value from the implementation. We now have a system that we refer to as the system of record for physician data. We still need to understand [the] ownership aspect of it.
The big win is we have one place now where provider data can live if we need to distribute it to downstream systems. There is still a lot of opportunity is the bottom line.”