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5 ways mobile application integration can transform your organization

06/17/2021

by Kim Arnold

Mobile applications are transforming our world.

From the moment you wake up, you can use a mobile app to do daily tasks that over a decade ago needed to be done manually. The alarm that wakes you up in the morning, the music you listen to while getting ready for work, even the news that you read on the subway and the coffee that you order from Starbucks, can all be done with the click of a button through a mobile app. These apps have created ease of use, efficiency, and convenience.

A quick scroll through your mobile device’s app store and it is easy to see that new apps are being created daily to meet your individual needs. It’s no wonder enterprises world-wide are finding ways to capitalize on these same benefits – ease of use, efficiency, and convenience – to meet their workforce’s needs through mobile application integration.

Mobile application integration is the process of connecting the applications on your mobile device to the existing systems within your ecosystem to exchange data and optimize workflows. As companies continue to focus on digital transformation to push the status quo and evolve in today’s digitized world, mobile application integration will continue to be one of the best ways to demonstrate innovation across your organization.

Below are five ways that mobile application integration can transform your organization, regardless of your industry:

Removes Office Walls

Bringing mobile applications to your organization can give your employees the ability to complete their work beyond the office walls, transforming where work is being done and providing convenience. Field workers can now use their smartphone or tablet to complete the same task as an employee in the corporate office, managers can send out actions or tasks to their teams in a car pickup line without needing to access their laptop, and executives can make decisions and provide approval without having to meet in a quorum. Removing the barriers that an office building or desktop computer can put on your workforce provides the ability to increase productivity, improve morale, and save the organization time and money.

Increases Productivity

Integrating mobile applications into your organization can also increase productivity and provide greater efficiency in your organization’s processes and procedures. A recent study from Forbes Insights shows that employees reported 14% savings in time when apps dedicated to reduce manual process work were readily availabile to them. An example of this is through process and task management mobile apps that can move your employees through a workflow. Real-time notifications can be sent informing employees when a task is complete and what the next step in the process is. This gives your employees the ability to submit requests, view and complete approvals, and sign documents all within their smartphone or tablet. Processes that may have taken days or weeks to complete due to needing approval from multiple departments can now be complete within hours through efficent workflows using your mobile app. This will provide greater efficiency, collaboration, and synergy across the organization.

Creates a tailored experience

Using mobile applications within your organization can also provide your employees with a tailored experience to meet their specific needs. When bringing mobile apps into your organization, it’s important to understand the unique needs of the department that will be using the application. Depending on their needs you can use an out of the box solution or a custom application. No matter the approach, understanding your employee’s needs through interviews and focus groups will allow you to then tailor the app’s functionality to provide a better user experience. Regular enhancements or updates can then be deployed through routine releases and deployments.

Provides greater insight and analytics

Enterprise mobile applications will enable you to gain greater insights and metrics on your workforce. You can gather mobile application metrics using tools like PowerBI and Splunk to understand application usage and performance. You can also understand where your employees are spending most of their time within the app and what may not be as helpful as you initially thought. This can help management make decisions faster and spend time and money on what will be most effective for the user.

Increases innovation

With companies striving to find ways to improve their services, increase morale, and maintain a competitive advantage in their industry, identifying ways to bring continuous innovation is key for continued growth and ROI. Integrating mobile applications within your organization is an impactful way to bring change to your organization and enable your company to transform the way they do business. Mobile apps can be used as a springboard to other areas of innovation throughout your company. This can promote and encourage innovation in how to better serve your customer, how to optimize your product line, and improve organizational processes. Mobile application integration is just the start of transforming your organization and staying on top of the innovation curve.

Bringing mobile application integration into your enterprise, whether for your employees or customers can be transformative for your organization. However, at times, mobile integration can present challenges. It’s important that you have a firm understanding of what goes into building and improving your mobility program and how to ensure mobile adoption is successful upon the launch of your enterprise mobile applications. This will allow your employees to get the most out of their enterprise mobile applications and set your organization up for further digital transformation.

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